Your Website Looks Fine…
but It Might Still Be Costing You Money.
Get a clear, honest diagnosis of what is hurting your website’s visibility, usability, and ability to generate leads.
This audit is for business owners who want straight answers about SEO, accessibility, and whether their site is falling behind in an AI-driven search landscape.
SEO
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AI ASSIsted search
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Accessibility
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SEO ✳︎ AI ASSIsted search ✳︎ Accessibility ✳︎
Most business websites are not broken… They are just quietly underperforming.
Search engines and AI tools do not clearly understand them.
Visitors get confused or hesitate.
Small usability and accessibility issues stack up and reduce trust.
Over time, that costs visibility, leads, and revenue.
WHO THIS IS FOR
This is for you if:
You run a real business, not a hobby
You serve a specific location or region
You want direct answers, not marketing hype
You are open to investing if fixes make sense
This is not for you if:
You want free consulting
You expect implementation to be included
You want content strategy or blogging plans
You are not open to clear feedback
What’s included in the $750 No-BS Website Reality Report
Your website is no longer just for humans.
It must clearly communicate with search engines, AI tools, and real customers at the same time.
This report answers the questions most business owners are quietly worried about but rarely get clear answers to.
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Search engines and AI tools do not guess. They rely on clarity, structure, and consistent signals.
I review whether:
Your homepage and service pages clearly explain what you offer and who you help
Your site is structured to show up in local and AI-assisted search results
Technical or structural issues are making your business harder to interpret than competitors
What this protects you from:
Being invisible while clearer competitors start showing up everywhere. -
Most sites don’t fail loudly.
They fail by confusing people just enough to make them leave.I look at:
Whether a new visitor can understand your value in the first few seconds
If your calls to action are obvious, compelling, and placed where people expect them
Where hesitation, friction, or doubt might be stopping someone from reaching out
How your site performs on mobile, where most decisions actually happen
What this protects you from:
Losing potential customers without ever knowing why. -
Small issues compound over time, especially as search and AI systems evolve.
I identify:
Usability and accessibility issues that reduce trust and credibility
Structural problems that make future updates harder and more expensive
Areas where your site signals “dated” instead of “current and reliable”
What this protects you from:
Waking up a year from now and realizing your competitors adapted while you stood still. -
You receive:
A 10 to 15 minute Loom video explaining what’s happening and why it matters
A 1 to 2 page written summary you can reference or share
A prioritized fix list that separates:
What needs attention now
What can wait
What is not worth your money
You also get a direct recommendation:
Does this site need a light update, a deeper overhaul, or ongoing optimization to stay competitive? -
To protect quality and keep this focused, the following are not included, but can be added to future work:
Blog or content audits
Keyword research beyond core pages
Competitor analysis
Copywriting or implementation
Ongoing SEO work
If it is not listed above, it is not part of the report.
Client List
I do this work for real organizations, not just startups.
Recent and ongoing work includes large-scale SEO and site optimization projects for SUNY Adirondack, along with local service businesses across multiple industries.
This process is battle-tested, not theoretical.
SUNY Adirondack
White Glove Janitorial Service
Funky Solutions
Spot on Cleaning PDX
Isabella Marchese
The Quarry House
Coach Pat Honiotes
HUB Glens Falls
HeartSupport
Power 2 The Poetry
Paw Print Genetics
Sierra Sky Healing
Yaara Valley - Photographer
Third Rock Cannabis
Voice Actor - Dan Marvicson
Coach Pat Honiotes
Kitch a Vibe Eatery + Event Space
MindBlown Music Festival
Andromeda Tattoo
Blushing Frog Tattoo
LOCK NY
Wild Woman Wellness
How it works
This is a paid diagnostic, designed to give you clarity without dragging you into a long sales process.
Step 1: Book the report and answer a short intake
You book the No-BS Website Reality Report and complete a brief intake form about your business, service area, and goals. This gives me context so I’m not guessing about what matters to you.
Step 2: I review your site through a future-ready lens
I review your website using a fixed, repeatable framework that looks at:
Whether search engines and AI tools can clearly understand what you do
Whether real people can quickly understand why they should contact you
Where structure, usability, or trust gaps may be costing you leads
This is not a generic checklist. It’s a practical review focused on visibility, clarity, and competitiveness.
Step 3: You receive your findings
You receive:
A 10 to 15 minute Loom video walking through your site and key findings
A 1 to 2 page written summary
A prioritized fix list so you know what matters now, what can wait, and what is not worth your time
Step 4: You decide what happens next
You review the findings and decide your next move. Some people stop with the report. Others ask for help implementing changes.
There is no pressure and no obligation to continue.
WHAT HAPPENS AFTER
The report stands on its own. You are paying for clarity.
If you want help implementing the recommendations, I’ll show you clear options based on what your site actually needs.
Light Refresh
$1,500 to $3,000
For sites that are mostly solid but need targeted updates.
This typically includes fixing the highest-impact issues identified in the report so your site performs better without a full rebuild.
Full Overhaul
$5,000 to $10,000+
For sites that no longer reflect the business they support.
This is for situations where structure, messaging, and SEO all need to be reworked so your site can compete going forward.
Ongoing Retainer
$750 to $1,500+ per month
For businesses that want ongoing SEO, iteration, and support as search and AI continue to evolve.
Retainers are only offered after the audit, once we have a plan in place.
If your website is not bringing in the right traffic or leads, guessing will cost you more than getting clear.
The No-BS Website Reality Report gives you a straight answer about whether your site is helping or holding you back, especially as search and AI continue to change.
FAQs
What exactly is the No-BS Website Reality Report?
1
It’s a paid website audit that shows you why your site isn’t bringing in as many leads or sales as it should, and what to do about it.
The report looks at search visibility, AI-readability, usability, accessibility, and conversion clarity so you can understand:
whether your site is being understood by Google and AI tools
whether visitors quickly understand what you offer
whether your website is helping or quietly holding your business back
Why is this a paid website audit instead of a free review?
2
Because this is real analysis, not a sales call.
Free audits are usually surface-level or designed to funnel you into a pitch.
This report gives you clear answers, prioritization, and a usable plan, whether you hire me or not.
You are paying for clarity, not pressure.
Is this just for businesses in
Glens Falls, NY?
3
No. While I work with many businesses in Glens Falls and the surrounding region, this process works for local and regional service businesses anywhere.
If you serve a specific city, region, or service area and rely on your website to attract customers, this report is likely a fit.
Local context is applied to your market, not just Glens Falls.
What types of businesses is this best for?
4
This is ideal for:
local and regional service businesses
professional services
small to mid-sized organizations
businesses that depend on search, referrals, or web inquiries
If your website is supposed to help you make money, this report applies.
Does this help with AI search and tools like Google’s AI results?
5
Yes. One focus of the report is whether your site clearly communicates what you do in a way that search engines and AI tools can understand.
If your site is vague, outdated, or poorly structured, AI systems may skip over you in favor of competitors who are clearer.
This report identifies those risks early.
Will this fix my website for me?
6
No. This is a diagnostic, not implementation.
It shows you:
what is holding your site back
what matters to fix first
what is not worth your time or money
Many clients use the report to guide their own updates or to work with an internal team.
I CAN fix your website. If that’s something you want, let me know.
Can I implement the recommendations myself?
7
Yes. The report is designed to be understandable and actionable, not technical jargon.
You’ll receive a prioritized list so you know:
what to fix now
what can wait
what you can safely ignore
What if I want you to handle the updates?
8
If you want help implementing the recommendations, I’ll outline clear options after the audit, based on what your site actually needs.
There is no obligation to continue.
Is this just an SEO audit?
9
No. This goes beyond traditional SEO.
The report covers:
search visibility and local relevance
usability and clarity for real people
accessibility and trust signals
conversion friction that affects revenue
It’s about whether your site works as a business tool, not just rankings.
How long does it take to receive the report?
10
Most reports are delivered within 5 to 7 business days.
You’ll receive both a Loom walkthrough and a written summary.
How many reports do you take on at a time?
11
I limit the number of reports each week so every site gets a thoughtful, thorough review.
If booking is available, there is capacity.
Is this a good fit if my site “seems fine”?
12
Yes. Most underperforming sites look fine on the surface.
This report is specifically designed to catch quiet problems that cost leads, visibility, and revenue over time.