Earned Media + Campaigns
Get the right people talking about you
Bold campaigns, PR strategy, and attention-getting ideas that put your brand in front of the people - and the press - that matter.
Blending in doesn't build a brand people remember.
No press, no buzz
Good work is happening, but nobody outside your existing customers knows about it.
Generic marketing
People scroll past another ad. Nothing about your campaigns makes someone stop, screenshot, or share.
Word-of-mouth left to chance
You're relying on happy customers to talk about you instead of giving people something worth talking about.
What’s Included
Strategy, ideas, and placement
ConceptCampaign concepting
Bold, ownable ideas built around what makes your brand worth covering — not generic promotions.
StuntsStunt and activation ideas
Attention-getting moments designed to get people talking, sharing, and showing up.
PRPR strategy and outreach
Targeted pitching to journalists, editors, and outlets who actually cover your space.
Placement
Press placement support
Hands-on support getting coverage placed, from first pitch to published piece.
How it works
From ideas to coverage
1.
Strategize
We dig into what makes your brand genuinely newsworthy, not just promotable.
2.
Concept
Campaign ideas get developed, stress-tested, and narrowed to the strongest option.
3.
Execute and Pitch
We bring the campaign to life and pitch it directly to relevant media.
4.
Report
You get a full rundown of coverage, reach, and what to build on next.
Questions Worth Answering Upfront
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Brands with a genuine story or a willingness to try something bold — this isn't a fit for businesses that just want a press release.
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Honestly, no one can. I can guarantee sharp strategy and persistent pitching; coverage depends on newsworthiness and timing.
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Placements, impressions, and share of voice, but also softer signals: inbound interest, social mentions, and word-of-mouth.
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Most campaigns run 6-10 weeks from concept to coverage, though ongoing PR relationships often continue beyond that.